We joined the project for their new brand and products. They started meat wholesales from Sapporo and Otaru in Hokkaidoon since 1909. First, we heared their history and spirit, and tried to discover the core of their identity. Next, we photographed the streets of Otaru City and searched for a key visual landscape. Then, we designed new logotypes, key visuals and product packaging. And then, we created an article for marketing and their ec shop. We chose shopify to ec system.
Organization
North United, Root Branding
Partnerships
Art Direction, Brand Logo, Package design : Shiorigraphic
Photography : Kento Takada
Camp Media & Advising : Ezo Out
Otaru Reizou Co,Ltd.
Web Design, Copy Writing, Illustlation, Development
Analyze, Illustlation, Art Direction
Photography, Video Production